Ice Breakers was launched by Nabisco Holding’s LifeSaver division in order to compete with similar mint brands. Hershey purchased Ice Breakers from Nabisco in 2000 for $135 million in a deal that also included mint and chewing gum brands like Bubble Yum, CareFree and Stickfree. Ice Breakers began showing growth following the acquisition by Hershey.
In 2006, it was reported that Hershey had the third largest share of the chewing-gum market and it viewed Ice Breakers as a means of expanding its share. As of 2014, it was reported that overall chewing-gum sales were in decline. It was thought by some economy experts to be due to the economy at the time and a larger variety of choices outside of chewing gum. In 2016, it was reported that Ice Breaker’s sales of its Ice Cubes product had increased from 2015.