Laffy Taffy is a brand of taffy manufactured by Nestlé and was sold under their Willy Wonka Candy Company brand. Laffy Taffy is a brand of candy first produced in the 1970s as “Beich’s (Name of Flavor) Caramels”, though in fact, they were fruit-flavored taffy squares. The original company later changed the name of the product to “Beich’s Laffy Taffy”, which occurred some years prior to the acquisition of distribution rights and later purchase of the product line by Nestlé. The candies are small (about 1.5 oz or 45 g) individually wrapped taffy available in a variety of artificial fruit flavors, as well as a chocolate mousse flavor. The candy was advertised as having a “long-lasting” flavor. In 2003, Wonka introduced a variety called “Flavor Flippers”, a piece of taffy that had a soft center with a different flavor.