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The Keebler Company is the second largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks.Keebler has marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie’s Shortbread, Chachos and Zesta Crackers, among others. The Keebler slogans are “Uncommonly Good” and “a little elfin magic goes a long way”. Tom Shutter and Leo Burnett wrote the familiar jingle.