Originally produced by Nestle in 1997 made with Rold Gold pretzels, the brand was purchased by DeMet’s Candy Company in 2003 and has been produced under DeMet’s ownership since that time. DeMet’s has added a number of additional flavours to the original Milk Chocolate flavour. In 2013, De’Mets was sold to Yıldız Holding.
TV commercials for Flipz began in 1997 with the tagline “What’s Your Excuse?”. the first spot featuring an unnamed woman eating Flipz, later ads feature Greg Lee host of the half-hour game show Where in the World is Carmen Sandiego?