“OMG… you’ve got” is something we hear all the time at IJustWannaCandy. Candy is not just a business for owner Donna Ioannou. It is also a challenge – to find American candy and soda that our customers’ love.
She started selling candy at a little shop in the busy Norfolk seaside resort of Great Yarmouth in 2016
“It started as a small range, but we have grown just a little over the last few years and we now have over 1000 different products in store at any one time. We are regulars at Summer Fairs and Festivals bringing our fab products to various towns throughout the UK”
“Some of our customers are people wanting to re-trigger a memory of enjoying US candy in the past. Others are ex-pats wanting to recapture some of mom’s old cooking. Then we have the more adventurous visitors that want to try something a bit different with tastes that are a bit more exotic than sweets and drinks we are used to in the UK.
Mrs Ioannou set up the venture after a fabulous 22-year career in Royal Mail. She regularly travels to the USA with husband John who visits there with his work as a design engineer in the motor industry.
“I use the trips to research products and trends including visiting candy conventions, but if customers ask for something specific I see it is a personal challenge to source it.” she explained.
IJustWannaCandy is in Market Gates Shopping Centre, Great Yarmouth and was thrilled to win a “great new business” award in the 2016 Spirit of Enterprise Awards which celebrate business excellence in the borough.
We are enjoying the sweet taste of success. We hope our customers also savour our range of mouth-watering treats.